How Do You Design A Logo?
You have never seen an incredibly well-known brand without any logo, have you? That is because there cannot be any?
The logo is a unique and creative image or symbol that brands your company and differentiates it from all others. For a business to survive in this competitive world, it is essential that it think about how it can distinguish itself from its competitors in terms of marketing and branding. The logo plays an important role here. The logo is used in different forms such as business cards, brochures, billboards, door signs, etc. when you look at the logo you immediately know the brand name of the company. You need to ensure that your logo is extraordinary since it impacts how your clients will perceive your brand. But how?
If you need a logo for your business to compete in the market, the first thing you should do is hire a professional graphic designer. On the other hand, you’ll learn everything you need to know to design the perfect logo for your business and yourself in this guide. Find out how to design a logo, from defining your brand’s identity to choosing the right design to navigate the design process.
These are the steps you should follow when designing a logo
- Understand the importance of a logo
- Brand identity – what makes your brand special
- Get inspiration for your design
- Take a look at your competition
- Well define your color
- Find the correct type of logo
- Communication with your designer is essential
- You should elevate your logo options
- When designing a logo, don’t do these things
- Embrace your logo design as part of your branding
Understand the importance of a logo
In terms of a company logo, first impressions matter a lot. It communicates who you are to customers and helps them decide whether they will enjoy doing business with you.
A great logo design can increase your brand recognition as well as visually communicate what you stand for. This will not only help you make a good first impression but will also help you stand out from the competition.
Brand identity – what makes your brand special
The brand personality should be conveyed through your logo. First and foremost, you need to understand the core personality of your brand. Having a clear understanding of what makes your brand stand out and how it differs will allow you to make more informed decisions about what design features you need to complete the image.
Here are some questions to help you discover your brand’s identity.
- What was the reason we started our brand?
- How would you describe the mission and vision that makeup what we stand for?
- How do we differ from other organizations?
- If you had to describe our brand in three words, what would they be?
- What would we want our customers to say about us in three words?
Get inspiration for your design
It is often the most challenging part of the design process to find inspiration for the logo. All you need to do is step into the shoes of your audience. Then, make a list of words that describe your brand and how you hope it will be perceived. Be aware of what is relevant to the people you want to reach.
Take a look at your competition
Is there a place where you can borrow ideas? Your competitors! It is imperative to evaluate what is already out there, what would appeal to your audience, and what you should avoid. Understand why you should incorporate those differences into your logo design and how their logos differ from yours.
Make yourself stand out from your competitors by clearly stating your identity. Your competition might be monochrome in your industry, so you might want to add some color to distinguish yourself. The key to standing out from the competition is to come up with a fun, modern logo.
Well define your color
It is time to translate your brand identity into a design once you have developed your brand identity and feel inspired. Designing fun and innovative logo may help you stand out from the crowd. Choosing colors that reflect your brand values and personality can not only add depth to your logo but can also enhance it. Choosing colors that reflect your brand values and personality is imperative. By considering your design palette carefully, you can make your values known and evoke specific responses.
Find the correct type of logo!
There are a lot of different factors involved here, from colors and graphics to typography. You need to become familiar with these seven types of logos before you design one to suit your business:
- Pictorial marks
- Letter marks
- Emblem
- Wordmark
- Abstract logo marks
- Combination mark
- Mascots
Pictorial marks
Pictorial marks and logo symbols typically come to mind when we hear the word logo. Creating an iconographic image with a recognizable icon can help you to establish your brand identity. The design should represent your brand well, and it should be simple yet complex at the same time.
Letter marks
If your company has a long or hard-to-remember name, letter mark logos can streamline your branding. In many companies, such as HP, CNN, and H&M, initials are used for branding. While monograms look great for minimalist logos, they are not as effective in conveying the values of your business.
Emblem
There is the possibility of incorporating words into logos. Emblems are one tradition, but crests are another tradition that communicates tradition and prestige.
Wordmark
In some brands, the name of a company or organization takes center stage instead of a graphic symbol. Typography plays an imperative role in branding. Your font should be legible no matter what you choose.
Abstract logo mark
In general, abstract logos are more geometric and more difficult to recognize. These unique designs lend themselves well to brands that want to stand out from the crowd. Until your company or organization has established sufficient brand recognition to use your branding alone, we recommend that you combine these symbols with your business or organization name.
Combination mark
We are all familiar with logo lock-ups, which combine a symbol and a wordmark into one mark. The elements can be moved around until you find the layout that you like. In the Define phase, we will discuss how they might collaborate differently depending on the context.
Mascot
Depending on the personality of the mascot, a mascot may be fun for your brand. In addition, they have more expressions than your standard symbol and can be used in different contexts. Make sure your language aligns with the emotion or message you are trying to communicate. It is not the right idea to use mascots when you want your company to look professional.
Communication with your designer is essential
Be open to suggestions and stay open to your designer’s advice, even when it’s hard to trust them. Being able to work with a great designer who understands what makes a great logo is essential. Giving detailed, clear feedback to designers is the best way to let them know what you like. A great design is a result of collaboration between you and your designer.
You should elevate your logo option
It is a good idea to ask friends, potential customers, and coworkers for feedback before selecting a logo.
How do you create a good logo?
A good logo instantly communicates your brand’s message, makes you stand out, and is instantly recognizable. In order for a logo to be effective, it needs to look professional and seamlessly match a brand’s identity. The logo you choose must also work at any size and anywhere you want it to be used.
A good logo:
Has a distinctive and unique personality
Has a memorable personality
Can be used anywhere and in any size
Shows off your brand’s identity
that never goes out of style
How do you design a good logo? When considering your logo options, consider these general questions:
In two seconds, can you guess what it is? Will your business be instantly recognizable?
Does it have a simple, memorable message? Can customers easily remember it?
It is versatile. Is it suitable for all brand needs?
Would you have to redesign it in a couple of years, or is it timeless?
It is unique? Does it make you stand out from your competitors?
Would your target audience be interested in it?
If you make high-end wine with a high-tech app or an intricate label for children’s clothing, the logo you need will be much different from what you need for your brand if you make sophisticated, high-end clothing and you stitch a simple logo on the fabric. When designing your logo, don’t forget to take a step back and consider the bigger picture. Your brand’s image is more important than your personal taste.
When designing a logo, don’t do these things
When creating a logo, you should watch out for some common pitfalls. Here are some tips to help you avoid them.
Don’t let your field’s clichés influence your thinking. If you’re a dentist, should your logo feature a tooth? Definitely not. Stay away from generic logos.
Keep it as simple as possible. A simple logo that can be remembered (and can be printed) is essential.
Try to keep your design classic and straightforward. Make sure you follow the trends so your logo will look current in three years.
Don’t skimp on the logo quality if you’re trying to save some money. When it comes to logos, you usually get what you pay for.
Embrace your logo design as part of your branding
Having designed your logo, what is the next step?
The logo you develop will influence all of your branding materials, such as your business cards, packaging, and website. Your designer will be able to create a seamless look for all your brand collateral if you have a logo that defines your style, color palette, font, and overall appearance. Within no time, your company will be presenting a totally new image to the world.
