Why Your Small Business Needs A Website?
You’ve always wanted to start your own business and now you’re finally doing it! You may have questions like How do I get customers? or How do I get my business online? If you don’t have an answer to these questions, you might consider getting a website built so that you can advertise your small business and get the word out about your product or service to potential customers. A website gives your business credibility and helps build trust with potential customers who are looking for an established, local business to buy from.
Websites are an investment, not an expense
One of main reasons people hesitate to create their own website is because they don’t want to spend money on it. That’s like saying, I would love to have new tires for my car, but I just can’t justify spending that kind of money. , When you consider how many customers you’re likely to attract from a great site, it makes sense. Research has found that nearly 80% of consumers want to find out more about companies through their sites—so if yours isn’t up to snuff, you could be missing out on plenty of potential income.
Your brand needs one place to live online
Your website is often one of your first touch points with prospective customers, so make sure that they have an engaging experience while they’re there. And don’t forget to make it easy for them to get in touch—most visitors expect to be able to find an email address, phone number, or other way to contact you on your home page or Contact Us page. A good business website can be an entrepreneur’s greatest asset. It allows you to establish and build trust, convey your company culture, reinforce who you are as an organization, and help visitors discover more about what you do.
The best way to find customers online is by having a website
Even if you’re not currently selling online, having an online presence is vital to any small business in 2017. A professional-looking website is also one of the first steps towards landing major clients for design and development work. The number of people who use search engines to find products and services online is growing every day. Even Google has reported that over 90% of people use search engines in their quest for information, including local businesses. Having a professional, well-designed site is critical for gaining new customers. A website will allow you to reach more potential clients and it will provide an outlet for showcasing your products or services as well as building trust and credibility with potential customers by posting testimonials and reviews from previous customers or clients.
Ecommerce sites help you sell more
You need an ecommerce site if you want to maximize revenue and grow your business quickly. Many customers are willing to buy from a small or local business—but not if it means they have to pay for shipping, worry about paying with their credit card securely, or enter in their personal information multiple times. A simple, professional-looking ecommerce site will allow you to offer all of these benefits and increase revenue for your growing company.
Build it once, use it forever
Creating and maintaining an e-commerce site can be complicated and expensive. Web designers usually charge between $5,000 and $20,000 to design and develop a site from scratch. After that, you’ll need to pay anywhere from $100 to $1,000 per month to maintain it—and even more if you want additional functionality like online shopping carts or credit card processing. Because websites aren’t like brochures or direct mailers; they’re not flyers in hand that become trash once thrown away. Websites are an ongoing, ever-evolving way to reach new and existing customers, ensuring your company stays in their mind for when they need something. Designing and building a website isn’t cheap, but many companies find it to be an investment well worth making.
