Why do small businesses need video marketing

Why do small businesses need video marketing

Video marketing is quickly becoming something that both small and large businesses use. If your company does not have a video to show their customers, then you may be missing out on great branding opportunities. The following blog post will list the major benefits of using video marketing as an alternative to traditional advertising methods.

Benefits of Video Marketing

Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.

Types of Video Marketing

  • Educational videos. Educational videos teach your audience something new
  • Company culture videos. Company culture videos help show off your company’s personality
  • Product videos
  • Testimonial videos

Make a Successful Marketing Video

The best sales videos show prospects what they will gain
As a result, the best sales videos focus more on “why” particular products or services will be beneficial and not “what” they are in great detail. Sales videos should focus on sales. Product or service videos should elaborate more on specific details about them.

Best Marketing Video Tools

  • VidIQ
  • TubeBuddy
  • VEED
  • Agorapulse
  • Vidyard
  •  Animoto
  • Common Craft
  • Filmora
  • Vyond
  • Magisto
  • Picovico
  • Powtoon
  • Renderforest
  • Sellamations
  • Shakr
  • Slidely
  • Videolean
  • VideoScribe
  • Videoshop
  • Viewbix
  • Vimeo
  • WeVideo
  • Cincopa
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